Competitive Analysis FUNCTION Geneology Storytelling Digital Storage Legal Documentation Extensive Database Ease of Use Lifetime Storage User-Friendly DNA Testing Personalization High Security Affordability STRENGTHS User Community Tangible Output User-Friendly Interface Legal Compliance Family Tree Builder Emotional Connection Family Sharing Customization Subscription Costs Limited Scope Cost Limited Scope WEAKNESSES Privacy Concerns Subscription Model Limited Features No In-Person Consultation Complex Interface Lack of Digital Interactivity Dependence on Dependence on Technology Company Longevity Enhanced Storytelling Features Multimedia Integration Expansion of Services Integration with Other Tools OPPORTUNITIES Integration with Other Tools Expanded Product Offerings Partnerships Educational Resources Competition from Other Competition from Other Emerging Competitors Competition from Traditional THREATS Genealogy Services Storytelling Platforms Legal Services Privacy Regulations Market Saturation Technological Advances Compliance with Law Changes