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At one stage the company also had a division selling specialist credit information to the insurance industry, but they spun off this service, including the Comprehensive Loss Underwriting Exchange (CLUE) database, as ChoicePoint in 1997. Choice Point formerly offered digital certification services, which it sold to GeoTrust in September 2001. Also, in 2001 Equifax spun off its payment services division, forming the publicly listed company Certeg, which acquired Fidelity National Information Services in 2006. Certegy effectively became a subsidiary of Fidelity National Financial as a result of this reverse acquisition merger. In October 2010 Equifax also acquired Anakam, an identity verification software company. Equifax has continued to grow, now maintaining over 401 million consumer credit records worldwide. They also expanded their services to direct consumer credit monitoring in 1999. Today Equifax is based in Atlanta, Georgia, and has employees in 14 countries. They are listed as a public company on the New York Stock Exchange (NYSE) under the sign EFX. Since its inception, Equifax has operated in the business-to- business sector, selling consumer credit and insurance reports and related analytics to a wide array of businesses worldwide. Equifax reports are still commonly used by retailers, insurance firms, healthcare providers, utilities, government agencies, banks, credit unions, personal finance companies, and other financial institutions. Equifax provides business credit evaluations for small businesses and corporations, allowing them to detect early signs of trouble by monitoring key customers, suppliers & partners. Equifax offers a business scoring credit scoring model known as the Equifax Small Business Enterprise. Equifax’s model is designed for companies that provide goods and services to small businesses. Equifax sells business credit reports, analytics, demographic data, and software.

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