Contents Forewords 4 01 Introduction 6 02 Wake昀椀eld Now 8 03 Vision & Objectives 18 04 Activating Engagement 22 05 Brilliant Basics 24 06 Growth Markets 26 07 Destination Marketing 30 08 Development 32 09 Roles & Responsibilities 34 Cover Image: Yorkshire Sculpture Park: Henry Moore, Large Spindle Piece, 1968, cast c.1974. Courtesy of the Henry Moore Foundation Jonty Wilde © Right Image: Recent Beans 3