Resonant Communication & Influence

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 THE SCIENCE OF RESONANT COMMUNICATION & INFLUENCE BY: VOLUME PR & ENGAGEMENT SCIENCE LAB

02 THIS IS HOW WE CHANGE THE WORLD A better future is possible. A future with less force. Less strain for outcomes. Less strain on systems. Less strain on us. Less strain on our children. A future where communication achieves maximal results by replacing coercion with connection. Science is showing us how to play the instrument of human communication as precisely as a piano. To create symphonies of success. Symphonies of change. Or accidental symphonies of pain. The portal to our highest linguistic capacities awaits activation. May we speak, listen, and lead in harmony with our greatness. RESONANT COMMUNICATION & INFLUENCE EDITION 2023

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 THE 04 About Agency 05 Values We Hold 06 Benefits SCIENCE OF 11 Services 16 Structure 17 Path COMMUNICATION & 18 Timeline 19 Packages 26 Contact Us INFLUENCE 03

04 Elizabeth Edwards and her teams Their collective mission is to pioneered the science of Resonant equip leaders worldwide to tune Communication through 22 years of individual, organizational, and ABOUT dedicated interdisciplinary research. societal language and messaging for maximum As founder of Volume PR and resonance, supportive behavior Engagement Science Lab, she leads a change, and ethical influence. team of communication scientists, strategists and advisors guiding organizations to harness the world’s first scientifically integrated communication framework to transform their work, teams, and our world. THE WORK RESONANT COMMUNICATION & INFLUENCE EDITION 2023

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 OUR VALUES VISION Our vision is a world where communication creates understanding, not confusion; inspires action from a place of allyship, not manipulation; and resonates at frequencies that heal, not harm. We MISSION Our mission is to guide leaders and organizations in applying the science of Resonant Communication to transform marketing, messaging, team collaboration and civil discourse. We empower professionals and influencers with a framework to craft language that achieves maximum success while ethically resonating with heads, hearts, and hopes. 05

06 Increased marketing and communications success Reduced consumer confusion and greater comprehension Higher team productivity and cohesion BENEFITS Enhanced talent recruitment and retention Competitive differentiation as an ethical leader Audits + Strategy + Messaging + Research Experience Via FOR ORGANIZATIONS Best For Corporations + NonProfits + NGOs + Gov’t Agencies RESONANT COMMUNICATION & INFLUENCE EDITION 2023

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 BENEFITS FOR PROFESSIONALS Master techniques to break through noise and overload Learn to sequence messages that guide sense-making Acquire skills to prevent backfire and discord Practice tuning language dynamics for resonance Gain expertise to position yourself as a trusted advisor Experience Via Team Workshops + Executive Coaching + Co-Creation Best For Comms, Marketing, PR & Org Development Leaders 07

08 Improved inclusion, collaboration and cohesion on teams More effective planning, problem-solving and decision- making BENEFITS Enhanced trust and relationship-building across the organization Team Workshops + Executive Coaching + Co-Creation Experience Via FOR LEADERS Best For Team, Department, Organizational Leadership RESONANT COMMUNICATION & INFLUENCE EDITION 2023

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 Individual & Collective Mass Comm Impact Experience Via Best for Humans BENEFITS FOR SOCIETY Restored civil discourse and social cohesion Reversal of plummeting mental health trends Greater collective reasoning and problem-solving Increased alignment on solutions for humanity 09

10 Communicate with clarity, confidence and care Form deeper connections with more harmonious conversations Reduce anxiety through less misinterpretation BENEFITS Achieve goals by inspiring versus coercing action Re-language your inner thought world and replace your “inner critic” to experience greater fulfillment and well-being Re-Languaged Thought & Self Talk Experience Via FOR SELF Best for Inner Critics RESONANT COMMUNICATION & INFLUENCE EDITION 2023

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 COMMUNICATION TRAINING IMPACT AUDITS & STRATEGY LEARN & GROW WITH CONTENT CREATION RESONANT EXECUTIVE COACHING COMMUNICATION 11

12 LEARN & GROW COMMUNICATION TRAINING Resonant Communication Workshops for Leaders and Teams Deepen expertise through Certification Programs Virtual/in-person formats to suit your needs Customized curriculum focused on your communication goals WORKSHOPS TEAM COACHING PRIVATE COACHING ON-DEMAND TRAINING RESONANT COMMUNICATION & INFLUENCE EDITION 2023

13 LEARN & GROW IMPACT AUDIT & STRATEGY Audit messaging, marketing, and leadership communications Identify gaps preventing resonance with your audience Co-create new content tuned for maximum resonance Ensure ethical use of influence factors Ensure resonance and limit backfire in high-stakes communication PR & MARKETING STRATEGIES NEW PRODUCT STRATEGIES LEADERSHIP STRATEGIES BUSINESS STRATEGIES RESONANT COMMUNICATION & INFLUENCE EDITION 2023

14 LEARN & GROW CONTENT & MESSAGING Craft resonant leadership and organizational communications Fine-tune marketing assets for comprehension and retention Support the development of marketing, PR, sales, and social media content that breaks through the noise without breaking customers Sequence presentations and stories for maximum flow MARKETING ADVERTISING BRAND & CRISIS MESSAGING INTERNAL & EXTERNAL COMMS RESONANT COMMUNICATION & INFLUENCE EDITION 2023

15 LEARN & GROW EXECUTIVE COACHING One-on-one coaching for leadership and communication Learn to shape internal culture and team cohesion Effective delivery of speeches, announcements and policy communications Trusted counsel on PR crisis and reputation management Support executive communication and content creation to maximize resonance and cohesion TEAMS & LEADERS RESONANT COMMUNICATION & INFLUENCE EDITION 2023

16 Collective + Commissioned Research STRUCTURED SUPPORT Building expertise through decades of existing research, our Workshop + Training unparalleled research equips you with an intimate understanding of communication dynamics across your team, company, community, and yourself to tune it for ultimate success. Audits & Strategy Beginning with hands-on workshops that immerse your leaders and communication teams in learning the science and practical use of the Science of Resonant Communication. Content Creation Once your Resonant Communication foundation is laid in workshop training, graduate to creating resonant content and strategies on your own, or supported by our team while learning further depths of Resonant Communication to become Ongoing Training & Coaching a finely-tuned instrument of connective influence. RESONANT COMMUNICATION & INFLUENCE EDITION 2023

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 INTEGRATION PATH TO Research Learn (in practice) Strategize Create Iterate Stage 1 Stage 2 Stage 3 Stage 4 Stage 1 Learn from the 22 years of Immerse in the fundamental Co-create executable Craft content that maximizes Sustain and grow foundational integrated Resonant science of Resonant communication, crisis, brand, resonance across all Resonant Communication skills Communication research. Communication through in- and business strategies attuned communication forms and through ongoing training and Supplement Resonant Science person or virtual workshops. to resonant principles. touchpoints. From brand coaching. Stay ahead of new core research with optional Fundamental to mastery-level Resonant Strategies transform messaging to Public Relations discoveries. research enhancements. content available. marketing, messaging, campaigns, and social media to leadership, and crisis speeches, the science of Reinforcement nurtures RECOMMENDED OPTIONAL BRAND communication preparedness. Resonant Communication Resonant Communication OPTIONAL INDUSTRY & CUSTOMIZATION: informs how to sequence for practices into instinct. Teams AUDIENCE RESEARCH: Incorporate 1-3 of your current maximum sense-making and attain fluid, nimble expertise. Custom audit and incorporation or upcoming communication, success. Brands, leaders, and teams of the latest Social Science messaging, PR, marketing, or accelerate sustainable success Research shaping your industry advertising campaigns while in Our team aligns and optimizes as skills mature. and audience to fine-tune target training to workshop new or all brand messaging forms to workshop training and advanced-stage messages and catalyze maximum resonance 17 application. campaigns. and change.

18 TIMELINE SAMPLE MONTH ONE MONTH TWO RESEARCH WORKSHOP Leadership & Team Foundations of Audit & Integrate Industry & Resonant Communication Workshop Audience Specific Social Science Research Into Recommendations & pg 19 Training pg 20- 21 & 24 MONTH FOUR MONTH THREE TRAIN + CREATE CONTENT Strategy, Messaging, Design & Strategy, Messaging, Design & Production Production pg 22 pg 23 - 24 RESONANT COMMUNICATION & INFLUENCE EDITION 2023

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 RESEARCH PACKAGES RESEARCH REPORT RESEARCH REVIEW & ACTION PLAN Analysis of the latest social science research from After completion of the Research Review, a your industry. Findings integrated throughout Research Report and Action Plan summarizes your Resonant Communication Foundations & priority industry and audience research findings, Frameworks workshop to tune your methods with and outlines the “Resonance Keys” and the the latest research specific to your work to ensure “Language Leads” to prioritize across your maximum potency. communication. Studies of importance integrated within training Language Lead recommendations in infographic content and outlined in workbook materials with format for easy reference and repeated use. DOI links for future reading. $12,500 Research Report & Action Plan.................Inquire Research Review.......................................Inquire 19

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 WORKSHOP TRAINING PACKAGES PAGE 1 OF 2 3-DAY COMMUNICATION TEAM 2-DAY COMMUNICATION TEAM + LEADERSHIP Two full days of Resonant Communication for One day Leadership and Communication Team Scaled Engagement Foundations and Frameworks introduction to the Foundations of Resonant training Communication training Learn new skills and framework models in Two days of Resonant Communication for Scaled practice, including strategy, messaging, and Engagement Foundations and Frameworks communication tuning frameworks training Virtual or in-person formats Virtual or in-person formats Up to 25 participants Up to 25 participants 2 Day Workshop....................................... Inquire 3 Day Workshop....................................... Inquire Per Person Over 25 Participants...............Inquire Per Person Over 25 Participants............... Inquire 20

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 WORKSHOP TRAINING ENHANCEMENTS PAGE 2 OF 2 OFFSITE EXPERIENCE ON-DEMAND RECORDING WORKSHOP ADDITIONS Executive Offsite Training Experience for up PRINT WORKBOOKS: Digital RECORDING: Onsite workshop session to 25 participants at the Omaha Kimpton workbooks are included with the 2-day recording and integration into an on- Cottonwood Hotel workshop. Print workbooks include demand training library for repeat access Catered lunch on both days, with additional summaries, worksheets, and frameworks LICENSE: License limited to participants lunch-hour workshop enhancements for workshop and continued use of the original session Includes second workshop facilitator from SECOND TRAINER: A second Engagement Science Lab workshop facilitator is encouraged for all Training and Co-Creation Workshop Retreats workshops to enhance your team’s offer the most immersive, enjoyable, supported learning experience. An transformative, and accelerated learning additional trainer is and required for experience. See page 24 for details. sessions greater than 25 participants. 2-Day Offsite Experience.................. Inquire Print Workbook............................ Inquire Additional Access License.............Inquire 3-Day Offsite Experience...................Inquire Second Trainer............................. Inquire Recording & Editing..................... Inquire 21

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 CONTENT & COLLATERAL ENDLESS FOLDING CARDS CREATIVE APPLICATIONS Standout, high-conversion print materials that fold Mailings, trade show promotions, sales aids and unfold endlessly to reveal revolving messages Image brochures, new business cards, invitations Tactile, interactive play experience that increases Internal communications, merchandising, ad specials neural activity, primes the brain for taking in Tell a story, celebrate milestones, explain products, information, and deepens memory showcase brand values Recipients take greater psychological ownership of Teach creative concepts of interest adjacent to your the message industry. Such as an environmental cleanup Fun, novel format and fluid motion grabs attention organization creating a guide to local edible plants. and triggers sharing while conveying creativity, Strategy, Message & Content......................... Inquire expertise and quality Design............................................................. Inquire Other Names: Haptic Content; Fidget Collateral Print Prices Set by Size & Quantity............... Inquire 22

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 PAGE 1 OF 2 ONGOING TRAINING & SUPPORT Continue to develop and fine-tune your team’s influence, connection and persuasion skills with continued training to progress through the Resonant Communication Framework and coaching, feedback, and content editing support. RESONANT SUCCESS RESONANT TEAM RESONANT IMPACT Monthly Remote Continued Training and Monthly Remote Continued Training and Bi-Monthly Remote Continued Training and Progression through the Science of Resonant Progression through the Science of Resonant Progression through the Science of Communication; 12 per year Communication; 12 per year Resonant Communication; 6 per year Ongoing Access to New Formulas, Worksheets Ongoing Access to New Formulas, Ongoing Access to New Formulas, and Language Codes Worksheets and Language Codes Worksheets and Language Codes Monthly Strategic Communication, Marketing, Monthly Strategic Communication, Support for up to 25 Team Members Advertising, & Leadership Communication Marketing, Advertising, & Leadership Support; 3-4 Content Forms Communication Support; 1-2 Content Forms Support for up to 25 Team Members Support for up to 25 Team Members FREE Social Science Research Review when retained annually: $12,500 value Retained Monthly............................. Inquire Retained Monthly............................. Inquire Retained Monthly................................. Inquire Retained Annually............................ Inquire Retained Annually............................ Inquire Retained Annually................................ Inquire Per Person Over 25......................... Inquire Per Person Over 25........................... Inquire Per Person Over 25 Participants........... Inquire 23

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 PAGE 2 OF 2 ONGOING TRAINING & SUPPORT Continue to develop and fine-tune your team’s influence, connection and persuasion skills with continued training to progress through the Resonant Communication Framework and coaching, feedback, and content editing support. PRIVATE COACHING RESONANT RETREAT Leaders and executives who complete in-person or Learning to speak the soverign language of Resonant virtual Resonant Communication Foundations Communication can initiate a profound experience of training are eligible for private Executive Coaching personal, professional, and organizational change. support. Support and accelerate your Resonant Foundations Private coaching supports a leader’s personal and expereince with a life-changing retreat in the professional application of Resonant unparalleled beauty of Humbolt County, California. Communication through a custom mix of ongoing All-inclusive experiences with classroom and nature- training, coaching calls, document review, and integrated experiences such as “Strategy with the Sea” editing/tuning support. and “Resonant Writing in the Redwoods.” Accelerate the instinctual, reflexive use of Resonant Communication and Language Leads Custom 2-3 Day Training & Creation Workshops Resonant Leader.......................................... Inquire Start from $8,995 per person or $75,000 for teams 24

25 CHANGE YOUR WORDS, CHANGE YOUR WORLD. RESONANT COMMUNICATION & INFLUENCE EDITION 2023

RESONANT COMMUNICATION & INFLUENCE EDITION 2023 AMPLIFY YOUR IMPACT www.VolumePR.com www.EngagementScienceLab.com @volume_pr +720 529 4850 26