NEUROPSYCHOLOGICAL ENGAGEMENT™ CREATING CONSIDERATION + ENCODING MEANING 6 Centers of Meaning + 6 Civil Influence Codes COMPREHENSION CONNECTION Speak-Easy Social Proof 01 02 Reasoning Story Contrast Compromise Rhyme-as-Reason Unity Context Authority Visual Halo MOTIVATION FEELING & EMOTION Choice Architecture Framing 03 04 Nudge Anchoring Consistency Priming Achievement Fear Alignment Value Assessments Pain/Gain Ego MEMORY BACKFIRE MITIGATION Peak-End Familiarity 05 06 Picture Superiority Overkill Self-Reference Worldview Primacy Extremes Modality Trust Humor Unintended Consequences THE SCIENCE OF COMMUNICATION | 1 8 MAKING SENSE & CHANGING BEHAVIOR AT SCALE