IMPLEMENTATION implement PRIORITIES & WHERE VOLUME PR SUPPORTS SUCCESS Support Recommendations FULL-TIME TEAM ADDITION: Add a senior Communications Director to the team to lead, manage, and coordinate the communication opportunities available to dramatically accelerate the accomplishment of the Center's mission SPECIALIZED AGENCY SUPPORT: Partner with Behavioral and Civil Influence-based agency to implement audit recommendation such as short-term facilitation of expanded corporate and community partnerships and Nudge engagement to accelerate actualization of the Center's mission Visual Representation Evolution Colors, Fonts, Logo Logo Competition Campaign & Promotion Website Behavioral Site Map & Choice Architecture Informed Navigation Strategy Hero Messaging & Content Strategy Family / Community Collaboration Campaigns Activity Cards Toolkits Creative & Content Nudge in the Wild Business Collaboration Campaign New Partnership Program & Incentive Structure STEMAC Integration Campaigns & Launches Toolkits Tiered Community of Practice Corporate Engagement Programs Annual Awards Gala Campaign & Promotion Nudge in the Wild Integration Social Media Rebrand Template Library by Audience Strategy-Led Content Calendar VOLUME PR & ENGAGEMENT SCIENCE LAB | 5 6 FOR IDAHO STEM ACTION CENTER