Idaho STEM Action Center Logo Feedback Design Colors Elicit Marginally Seen Does Not Add Clarity to Positive Feelings as Memorable Organization's Work Does Not Help Think More Does Not Create Understanding Broadly About STEM About STEM “You have to really look at it and understand what STEM means to understand it” “Printed Circuit Board” “I had to spend some time looking at it to determine what each of the sections meant” “Aesthetically unpleasing” “It looks fun and I want to participate or know more” “Only tech folks will connect with that logo” “I like the logo, it makes me think of science” “Computers and Gay Pride” “Rigid discipline–just the S. T. E. M.” “Too complex” “It clearly indicates what each letter stands for, but it really separates and seems to segregate the four pillars of STEM. This isn’t real-life STEM; these things are constantly bumping up against each other and working in-tandem when it comes to real-world application of STEM." VOLUME PR & ENGAGEMENT SCIENCE LAB | 5 1 FOR IDAHO STEM ACTION CENTER