social change Civil Influence IN SERVICE TO THE SUCCESS OF BUSINESS & HUMANITY CIVIL-SOCIAL BEHAVIOR CHANGE COMMUNICATION Civil Influence is a first-of-its-kind integrated method of thinking, communicating, problem- solving, strategizing, and influencing behavior change at scale based on the science of the mind, ethics, and civility. Civil Influence uses behavioral and civil language and engagement methods to have a seismic increase in success while engendering a healthy, respectful, and collaborative relationship with teams, customers, and stakeholders. CIVIL COMMUNICATION & INFLUENCE Psychology on Steroids = Combine insights from all human science fields to create the 01 most comprehensive map available of how the mind creates meaning, and how to evolve engagement because of it: Behavioral Science, Neuroscience, Social Science, Behavioral Economics, Cultural Evolution Civility Codes = Map the codes of ethical use for hyper-persuasive communication that 02 accomplishes maximum success through audiences CHOOSING change rather than being COERCED to change. Accomplished by the use of Civil Influence methods such as the below, see pages 58-59 for more Civil Influence definitions. Civil Attunement to Allyship Communication Communication Audience Agency Tuning communication to respect the audience Building connections based on trust, Communication based on respect, as equal or greater to the creator of the consistency, and accountability restraint and responsibility message, smart, whole, nothing wrong with them, capable of making smart choices and collaborating to achieve goals VOLUME PR & ENGAGEMENT SCIENCE LAB | 0 5 FOR IDAHO STEM ACTION CENTER