ALLYSHIP COMMUNICATION STRATEGIES Discontinued & Alternative Communication Methods when Following Behavioral Communication & Civil Influence Codes Emotional Frames to Lead to Preemptive Conclusions MANIPULATIVE FRAMING UNDUE SOCIAL PRESSURE Manufactured, Exploited Social Proof DEHUMANIZING LANGUAGE Characterizing Groups as Irredeemable, Not Worthy of Consideration AUTHORITY DEHUMANIZATION Authority Positions that Dismiss Credibility of Others 01 Focus on Limited Variables Drawing Oversimplified, Misleading OVERSIMPLICATION Conclusions Overwhelming with Complexity and Downplaying Considerations COMPLEXITY SMOKE SCREEN with Less Depth RUSH, LIMITED TIME, HURRY Unfair Process Creating Insufficient Time to Consider MANIPULATION VS. EDUCATION MANIPULATION EDUCATION Conquer Connect Convince / Game / Hack the Mind Create Mental Understanding 02 More. Louder. SCREAM! Clarity & Connection from Civil Use of Sense-Making Exploit & Manufacture Fear Balanced Education to Create Consideration & Dialog Coerce Change Create Respectful Space for Audience to Chose Change, or Not Weaponization of Language & Influence Pain and Gain has been the norm of messaging for decades Fear is manufactured, hyped, and systematically delivered to the nonconscious mind to limit 03 consideration discourse and the evaluation process Using pain or fear as a base language strategy limits the positive effects of communication, such as long-term relationships and organizational/team/societal behavior change at scale 2 Forms of Fear & Pain in Engagement 04 1. Civil: Inherent and necessary to accurately and adequately explain to navigate understanding 2. Uncivil: Heightened and exploited to compel rapid decision-making; may or may not be easily identifiable as fear-mongering | 1 7