What is Architectural Visualization? Technology just keeps getting better and better - and the world of design just leveled up. Architectural Visualization is a process of using graphics and imagery to visually represent concepts. It involves 3D modeling architecture and virtual models of interiors, buildings, and landscapes. With the help of this process, a homeowner can easily visualize the end result without buying all the materials first. Seeing the overall aesthetic of something before it is even built leads to informed decisions, identification of any flaws or improvements, and a shared vision for the project.