PAPER 2 Essay (80 marks] Answer four questions only 1. Mr. Abu, an entrepreneur, wants to establish a public warehousing business (a) State five factors to be considered by Mr. Abu in locating the business (i)Rent Rates & Taxes. (ii)Workforce Availability, Labor Skills & Costs. (iii)Roads, Highways & Traffic Flow. (iv)Proximity to Airport, Railway Stations & Ports. (v)Markets & Local – Environment Factors. (vi)Building Availability & Utility Costs. (b) Describe five activities to be carried out by Mr . Abu in the business (i) Receiving: operations that involve the assignment of trucks to docks, the scheduling and execution of unloading activities. (ii)Storing: material’s movement from unloading area to its designated place in inventory. (iii)Order Picking: the process of obt aining the right amount of the right products for a set of customer orders. (iv)Shipping: execution of packing and truck’s loading after picking, involving also the assignment of trucks to docks (v)Delivery: the transit time for transportation from the warehouse to the customer. 2 a. State five ways e - marketing could be abused. (i) By chatting with unknown people (ii) By changing the internet address (iii)By using bad language for e marketing (iv)By pretending to be someone else (v)By changing the internet address b. Ajax Ltd is a marketing company that intends to reach its customers through e - mail. Explain five importance of e - mail to Ajax Ltd’s operations. (i) It will help to reduces the code of advertisement to Ajax LTD (ii)It will helps the company to track the rate of return on their investment (iii)It will helps to research on many customers at the same time (iv)It will enables Ajax LTD to personalize messages effectively (v)It will helps the company to know the number of their customers effectively. 3. a. Identify the parts of the product labelled A. B C and D b. State three function of the pa rt labelled A to the product c. Explain five importance of the part labelled C t o the consumer 4 . Ozayi Ltd is a new manufacturing company producing consumer goods The company intends to gain market shares by using sales promotion (a) Outline four importance of sales promotion to the company (b) List and explain four sales promotional tools that can be used by the company.