Philip grew up in the tourism and hospitality industry having worked in city hotels and beach resorts across Jamaica since his first summer job at 14 years old. He was recruited by the Jamaica Tourist Board 21 years ago and has been a leader and trendsetter in the industry ever since. He has excelled in different roles in the U.S.A and Canada and has been promoted in every position he has held. He now leads Jamaica’s sales and marketing efforts in the largest source market, Northeastern USA. Philip has lived and studied tourism in Jamaica, Canada, USA, Singapore and Italy. This has armed him with a deep understanding of cultural nuances that serves well in a global environment. An avid social media user, he introduced the Jamaica Tourist Board to social media marketing and designed their first campaign 12 years ago. Philip effec- tively uses most platforms to increase and engage his audience and is often quoted as saying, “you can’t sell anything if you don’t have an audience”. Philip is a passionate philanthropist and supports charities and foundations that fight for children’s welfare, poverty alleviation and education. He’s on the board of Helping Hands Jamaica, a Canada based foundation that aims to give children a better future through education. In his spare time, Philip enjoys spending time with his wife and daughter and visiting a new destination whenever he can. He’s a football (soccer) fan, an en- gaging storyteller, and enjoys recounting tales of his time spent in Jamaica with A-list celebrities or of his younger days working in Jamaica’s top resorts. aa mm ii aa cc JJ aa ’’ ss 6600 tt hh AAnn nn iivv ee rrssaarryy 19