the surroundings. The visibility and readability of the sign can be improved by adjusting the brightness in accordance with the ambient lighting conditions. This " say cheese neon sign " along with a pizza can be perfect for a pizzeria. 4. Reflecting the brand's message and identity The design of your neon sign must effectively communicate the message and match your brand identity. To multiply its effectiveness, you can get a brand logo or other visual components added to your sign. Using primary colors or adding design elements can a dd to the overall aesthetics of the sign. The outdoor neon sign you intend to use outdoors must convey the message clearly and in brief. After all, that neon sign is like a tool you are using to express your brand identity and motivate customers to act. 5. In cluding calls to action Neon business signs can also be designed as a call - to - action. The call - to - action messages encourage customers to interact with the company. You can use the company's phone number or website as a neon sign. Actionable language such a s "Visit Us Today" or "Call Now for Special Offers" can inspire viewers to act right away by evoking a sense of urgency.