Brand Personality Authentic Unique Our Voice A set voice for True Play Therapy in its communication re昀氀ects the Playful Creative brand’s personality, goals, values, areas of expertise, and provides connection with the audience. This is important for True Play Accessible Friendly Therapy to build upon its unique persona and create a dialogue as a trusted source of information within the therapeutic ecosystem. Educated Inclusive Four Elements of Our Brand Curious Humble • Character Courageous Accepting • Purpose • Tone • Language 14