The Story of Our Logo Out of Africa Safari co logo was created with mindfulness and attention to detail. It has been formatted with intention in the interest of visual balance, applicability, and impact. The light font families symbolize elegance and luxury while the painted sun symbolizes uniqueness and reliability. The soft lines and round corners represent 昀氀uidity, exploration, and movement. The impala, with its speed, grace, and agility can leap to great distances is perfect for communicating strength and power.