Primary Brand Color Pantone Color Book Color plays a large role in the 19-6026 subconscious perception of a brand. Out of Africa Safari Co brand colors have been selected to express our C84 M41 Y76 K36 identity as a trustworthy and reliable resource to the African ecosystem. R33 G88 B67 Out of Africa Safari Co’s verdant green HEX #215843 conveys connection to the Earth and safety that we want our audience to perceive when they think of Out of Africa Safari Co.