Rodrigo Seoane Location: Barcelona, Spain What non-Atlas piece of tech excites you most right now? Role: UX Designer Specialist The 2 dollar water filter from Faircap. I’m sorry to disappoint you Started: July 2021 for not choosing some device/digital tech product but Faircap is an amazing innovation case! Faircap is a social enterprise convinced that drinking water should be accessible to everyone in the world What were you doing before you joined? and wants to close the gap for almost 1 Billion people who do not have access to drinkable water. I believe, using the words of Sangeet, every business is an engine. It needs to do a certain set of things repeatedly to create value. If you were going to make a signature Atlas cocktail, what ingredients would you include in it? For the past 6 years I have been a facilitator and collaborator to the Boundaryless team. In a nutshell, Boundaryless is a small Gin Nordès (UK classic with spanish flavour) + Schweppes consulting firm that helps global customers with Business Strategy Elderflower Tonic + Saffron and Organisation Design for the age of Ecosystems. Flavours from the North mixed with Nature’s most tasteful and What’s the most exciting part of your role? exquisite medicine. With just a pinch you can transform any recipe and also will keep you (or your business) healthy. Like using Atlas. ;) Atlas is aiming to lead the digital transformation for industry 4.0. It is a huge and exciting challenge in itself. As the UX specialist I have the opportunity to be hands on and leading the conversation that will co-create the strategies, usability and design for the many products/systems/platforms required to be #1 global player in No/ Low Code SaaS for the IIoT field. What excites you most about Atlas, now and in the future? Every business is an • Learning about the industry 4.0 sector engine. It needs to do • Applying the platform thinking theory • High skilled international team working together remotely a certain set of things • We are working on the edge of innovation for the sector repeatedly to create • Digital transformation is a natural calling for me. value ATLAS WORLD MAGAZINE SUMMER, 2022