Buzz industry especially; noone is great at shouting about how fascinating a world it is! Shouting from With all that in mind, we decided we needed to jump into a new way the digital of shouting about our success and our industry from the digital mountaintops mountaintops. The Atlas Podcast We always set out to do things differently at Atlas. From the Even though early versions of the technology and methodologies that medium might have shown up in the power our software, to the user form of audioblogs from the 80s, it’s experience for those changing their only since the mid-2000s and the business with the Atlas Platform. advent of MP3 players that the form That approach extends beyond just really took hold. With the audience the products we develop, and into for podcasting growing exponentially how we communicate about over the last couple of decades, we those products. thought it was time for us to dip our digital toes in. The last two years have obviously disrupted how we get our products The original incarnation of the Atlas into the hands of the people who Podcast launched in November As we speak, industry need them. A global pandemic, a of 2020. It kicked off amidst the whole host of international paradigm lockdown and with a dearth of titans, inventors, and shifts, and the regular shifts in how content vying for attention as more people find and engage with content people were stuck inside and unable thought leaders and mean we need to cover more bases to host or attend the kinds of live than ever. events our industry thrives on. We being prepped for were finding that breaking through interviews Beyond the changes thrust upon us in the saturated webinar market was in the last two years, we came to difficult given global happenings, so realise that within the manufacturing we took a step back and decided on a way of reaching similar or larger ATLAS WORLD MAGAZINE SUMMER, 2022