Progress report exercise in drilling down the roles we’ve focused on. What are their pains and gains? What is their day-to- day routine? Where in their work life Getting to can Atlas bring new opportunities for know our ideal productivity and success? customer Finally, it’s about taking that knowledge and testing it in the real world. To do this, the marketing team Innovation projects are all well and has been conducting interviews with good, but at the end of the day we people inside our business, at our create products to meet our potential partners, and out in the wild, to see customers demands. Partners, how our independent research lines projects, and other ventures might up with real world expectations. show us how the products should develop, but we need different All of this is building towards methods to find out how best to exciting things. A redefined website reach out to people who might need that speaks to the customers we what we’re making. want to speak to. A user journey that matches the expectations of With that in mind, the marketing the market we want to reach. And, team has been working hard hopefully, a swath of new Atlas investigating and defining our customers that will achieve great perfect customers. This has been a things using our products. long process that has moved, and continues to move, through very What do you want to know about distinct steps. the Atlas Journey? Do you have any burning questions about where we’ve it’s about taking that In the beginning it’s very much an been or where we’re going? Head internal conversation. It’s about on over to our engagement page to knowledge and testing it deciding who we want to target unburden yourself! We’d love to hear and where they might sit within from you and we’re happy to answer in the real world their respective businesses and any questions you might have. industries. Then it becomes an ATLAS WORLD MAGAZINE AUTUMN, 2022