Ildiko Sopronfalvi ARTICUL CTION A C o n t e m p o r a r y A r t R e v i e w Special Issue conflictual relationship between fashion and sustainability: when walking our readers through the genesis of Plastic or fashion?, would you tell us how did you develop the initial idea? Ildiko Sopronfalvi: I have been concerned about the environment for a long time. I wanted to create something extravagant and special and otherside to put the environment against the fashion industry. I put together suffering models in animal skins with green backgrounds and plastic wraps. No one was doing fashion photography that was environmentally conscious at the time. I put together suffering models in animal skins with green backgrounds and plastic wrap. I wanted to show what mankind is doing to the environment, what the earth, nature and wildlife are suffering. I wanted to make people aware of the problem of pollution. As an artist, I feel a responsibility to show people problems that exist, if I have a tool in my hands, like a camera. The works from your Plastic or fashion? series seem to be laboriously structured to pursue such effective and at the same time thoughtful, evokative visual impact: what was your working schedule like? Did you carefully plan each shot? Ildiko Sopronfalvi: Yes absolutely. I started with my first project at the beginning of 2019. I thought it would be only one photo shooting for a fashion magazine but from time to time I had more and more ideas, and I still had something to say, at the
ArticulAction, Biennial Edition 2022 - vol.1 Page 48 Page 50