BREAK THROUGH STRATEGY PACKAGE Includes Everything in the Consumer Behavior Audit, plus: Experts Panel We introduce your brand to 4 bartenders from various restaurant and bar types, and provide insight into their initial perception of your brand and product. Half of the panel will include a blind taste test with thoughts, and the second half will be about the bottle/label/and visual branding of the product. In-Depth Customer Research We will schedule calls with 3-5 of your current or previous customers to ask them about their perception of the brand and product on a recorded call. We’ll provide the recording and our analysis after. Marketing Strategy • Covers 6-12 months of marketing strategy and includes a PDF 昀椀le of the following: • Category Analysis • Brand Architecture • Cocktail Strategy • Consumer Analysis • Brand Vision • Channels Strategy • Competition Analysis • Brand Persona • Content Pillars • Opportunity • Customer Avatar(s) • Brand Tone