CONSUMER BEHAVIOR AUDIT Brand Audit We’ll look at your current brand and provide a report on the following: Competition • We’ll look at how your brand is stacking up against current competition, industry leaders, and peers. Brand Clarity • We’ll look at your current brand elements in market and make sure they are saying what you want them to say. • We provide reports on what elements might need new “translation” from internal brand memos into customer-speak. Brand Cohesion • We’ll look at all the pieces of your brand that are being put out and make sure they all work cohesively. Sometimes outside eyes can see some confusion in the mix.