PROMOTIONS & EVENT MARKETING n today’s buyer-empowered world I un- managed. Above all else I would like to Iderstand the needs for seize every op- direct your a琀琀en琀椀on on promo ac琀椀ons in portunity to build rela琀椀onships, generate support of product quality organized by goodwill and earn the trust of prospec- me on several exhibi琀椀ons for ADAMAHT 琀椀ve buyers and customers. The modern Jewelry Factory, LLC. With company best consumer wants more than a pitch when interests front of mind, I created a promo, making purchasing decisions. That’s why which ac琀椀vity base was the mainstay of events o昀昀er a unique opportunity for a two experiments in chemistry with pop- customer’s interac琀椀on with brands. stars par琀椀cipa琀椀on. The pop-stars make I do believe that event marke琀椀ng allready value judgments about the quality of jew- won the authority as an integral part of the elry exposed to chemical processes, which strategic combina琀椀on of o昀툀ine and online could damage it in case of low-quality one. communica琀椀ons and it would not be in re- Inherently in my background you can 昀椀nd treat. other promo ac琀椀vi琀椀es. All of them drove In this chapter you can 昀椀nd my por琀昀olio value on companies brand loyalty, brand of jobs, I had developed, organized and awareness and they posi琀椀ve authority. ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING
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