EXHIBITIONS n this chapter you can see certain exhibi- vance. All too o昀琀en a special requirements I琀椀on stands I’ve developed in collabora- of ligh琀椀ng at a stand, in the display cases 琀椀on with freelancers, designers and adver- were a must to implementa琀椀on in a jewelry 琀椀sing agencies. Depending the exhibi琀椀on 昀椀elds as well as DORS’s heavy bank equip- format and sector-speci昀椀c issues the stand ment ATMs were a feature of self-service may have standard dimensions of 18 sq. m. system market. or may have extended area size. Well then I built up exhibi琀椀on stands for various the most interes琀椀ng of them are here. companies in all Moscow exhibit halls, From two-level 300 sq. m. ADAMAHT’s in exhibi琀椀on centers in St. Petersburg, Jewelry Factory exhibi琀椀on stand to quick Novosibirsk, Yekaterinburg and other Cit- installing standards of regional iterant ies, also in CIS-countries, Dubai, Hong- trade they are all were developed with Kong, and Mumbai. I’ve got a huge ex- due regard to requirements of usability, perience of brands well-presenta琀椀on in workability, security and brand book rele- exhibi琀椀ons. ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING