PRINTINGS t’s a well-known fact that print catalogues In compliance of a markets research I can ad- Iare gradually called o昀昀 and replacing by vice to use prin琀椀ng catalogues for commu- ones digital. nicate more e昀케ciently with end consumers. Despite of this, in this chapter I perform you For prin琀椀ngs my tasks were: my por琀昀olio of a product catalogues, lea昀氀ets visual iden琀椀ty should be suited to price and other prin琀椀ngs I produced mostly for ranges of products B2B companies those in昀氀uencers o昀琀en was always out of digital communica琀椀ons. For to focus on presen琀椀ng precision cra昀琀s- example, banks and head bank cashiers who manship of their products. couldn’t get internet access on grounds of to design user-friendly and understandable security in cash recount o昀케ce and download catalogues which, however, contain full informa琀椀on about price proposal and prod- descrip琀椀on of a product. uct descrip琀椀on, but they are real thought leaders in cash banking equipment. And in this chapter you also will 昀椀nd port- And that’s why I can’t be agreed with print- folio of my publica琀椀ons in a B2B and B2C ings total called o昀昀. media. ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING
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