SIGNAGE & POSM At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it s琀椀mulates interest and en琀椀ces customers to make a purchase. In the retail stores whether it’s jewelry or bank equipment, I was charged with visual merchandising. When I was developing the strategy of visual merchandis- ing in many cases I solved the problem of promo琀椀ng individual collec琀椀ons. It’s important to make products in retail outlets available to consumers, primarily by stocking shelves and showcases. ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING
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