OUTDOOR In 2005 Panasonic introduced its «Neighbors». The «Neighbors» was a unique multimedia project in its format for that time, which affected not only all existing types of communication, but also mass events, civil initiatives. The «Neighbors» is a virtual community of characters that represents a new, young and full of emotions, the appearance of Panasonic, within the framework of the branding strategy «Ideas for life». Panasonic supports the Neighbors project because the ideology of positive attitude to life and openness to new things is common for the company, all Panasonic products are focused on active communication and interaction between people. In 2005 I was production manager at LBL.Print division of LBL.Communication Group and I was in charge of production of brandmauers, city-format and POSM. ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING
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