PRODUCT BRANDING s an adver琀椀sing and marke琀椀ng spe- Strict compliance with brand colors on a big cialist I par琀椀cipated in a several brand edi琀椀ons always increaze the importance of Alaunches and re-brandings. produc琀椀on as well as high quality and low price are at the forefront of per琀椀nence mak- For me in the 昀椀rst place always were iden琀椀ty ing my decisions very detail-oriented. I do of a brand and product branding: packag- believe that elaborated and implemented ing, labels, tags and product itself. That is smart decisions on this core stage of a prod- all that works as a credible signal of product quality for imperfectly informed customers uct marke琀椀ng at a late stages will lead to sales and generates price premiums as a form of success. return to brand. And it’s very important for me that brands presented in my por琀昀olio reached the shelves In this chapter I perform you my ful昀椀lled in the stores and i’ve been absolutely loved works in product branding. working on them. ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING
MY PORTFOLIO Page 4 Page 6