INTERNET & SMM Banner ad campaign « Discounts for lovers» of ADAMAHT Jewelry Factory, LLC con昀椀ned to St. Valen琀椀ne’s Day and 8 March 2012. ADAMAHT Jewelry Factory, LLC is a manufacturer of jewelry hollow chains. The core of a target group was mostly young men and women, which celebrate St. Valen琀椀ne’s Day in Russia and have low/middle income. The campaign was aimed at promo琀椀ng sales in the distribu琀椀on network of ADAMAHT consisted of jewelry retail bou琀椀ques, pawn shops all over Russia. From total product grid of jewelry chains best sellers were select- ed. And from this best sellers were selected in addi琀椀on for exact match to target auditory. The chain weaving «Love» was a top seller synonymic of the feelings between lovers, it was re昀氀ected in a key visual of campaign. Adver琀椀sing banners managed via AdWolf mul琀椀staged banner network with so昀琀ware tweaks. More than 30% of AdWolf network sites do not have intersec琀椀ons with others banner networks. The coverage was all-Rus- sia with age speci昀椀c targe琀椀ng, behavioral targe琀椀ng, 琀椀med targe琀椀ng. This banner ad campaign was run 01.02.2012 - 08.03.2012 with increase in ac琀椀vity 14.02.2012. Credits: Banner ad campaign launch and manage: Alex Mikhaylov Design: Soldis Communica琀椀on Agency Moscow, 2012 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING