SPONSORSHIP Mikhail Boyarsky, a famous People’s honoured Ar琀椀st, was Jewelry Factory ADAMAHT’s brand am- bassador and spokesmodel of ADAMAHT’s FC Zenit sponsorship. Mr. Boyarsky accepted to be our representa琀椀ve easily because he’s a well-known fan of St. Petersburg FC Zenit and north capital honorary freeman. He commanded great a琀琀en琀椀on of fans and press, turning heads of exhibi琀椀on vis- itors. He was tailed by the trade press and yellow press, so as a result we’ve got a lot of news hooks to write about it via social media, trade press, magazines, increasing the amount of the followers, building and enforcing brand posi琀椀on and percep琀椀on. Credits: Organiza琀椀on of event: Alex Mikhaylov in collabora琀椀on with Mr. Boyarsky’s producer St. Petersburs, 2012 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING
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