SIGNAGE & POSM signage goes a long way in in昀氀uenc- thering its image. In this chapter you may Aing the customer’s buying decision. A 昀椀nd my por琀昀olio of the executed works in single glance at a signboard helps the cus- a 昀椀eld of Signage and POSM. Almost to all tomers to decide whether he has a step of my employees I organized and managed into the store or not. The signage should projects in this 昀椀eld. be interes琀椀ng and original enough to pull Bank signatures, way-昀椀nding and graph- the customers inside as a retailer can’t af- ic environmental; point of sales materials ford to loose even a single customer. for jewelry stores; entry lobbies and re- Signage and POSM give all necessary infor- cep琀椀ons; merchandising standards, dec- ma琀椀on about the store or o昀케ce, give the ora琀椀ons, this is all, are in my professional store it’s unique iden琀椀ty and help in fur- background. ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING
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