percipere perseverare praevalere y and Roadblocks tunit Navigating the path to expansion and market leadership, Callidus Electric has en- countered several roadblocks that are pivotal to its ongoing journey. Overcoming these roadblocks is essential for Callidus to achieve its goals of growth, diversi昀椀ca- tion, and market leadership. e an opporenture. — Jo Franz ak Brand Alignment with Ex- . T panded Services y As Callidus expanded from purely electrical services to include HVAC, and now aiming for further expansion into plumbing, tunit automation, and general contracting, a signi昀椀cant roadblock has been aligning their brand image with these broader offerings. The e a limitation and turn it into an challenge lies in effectively communicating this expanded capability to their existing and potential customer base, ensuring the market ak perceives them as a versatile and comprehensive service provider. T opporturn it into an adv Market Competition and Differentiation The building services industry, especially in sectors like electrical and HVAC, is highly competitive. For Callidus, standing out in a crowded market where many companies offer similar services has been a hurdle. This includes differentiating themselves not just In order to be irreplacable, in service quality but also in areas such as customer experience, one must always be different. technological advancement, and sustainability efforts. — Coco Chanel Recruitment and Reten- tion of Skilled Workforce Like many in the trades industry, Callidus faces the challenge of attracting and retaining a skilled workforce. This issue is com- pounded by a broader industry trend where younger generations show less interest in trade careers. Ensuring a steady in昀氀ux of skilled professionals is crucial for Callidus to maintain service quality and expand their service offerings effectively. As the team grows, maintaining the integrity and close-knit family ethos of the company is crucial. Additional factors Lack of budget & time Slowing rate of electrical industry growth OBSTACLES ARE OPPORTUNITIES Callidus Brand Journey COMPASS